The “infographic”
How do you display complex, detailed performance data in a way that is easy for anyone to quickly understand? The solution is covered by the subject of information design and results sometimes in an “inforgraphic”.
An information graphic or “infographic” is, according to Wikipedia (today!):
a graphic visual representation of information, data or knowledge
An example would be something like a tube map:
The term is fairly new to me but the concept not. The idea of presenting data in an intelligent way so that people get the message clearly and quickly is core to why Prat Perch exists – it’s our belief that competitive environments can benefit enormously from better information design approaches.
Here is an article I wrote today on my personal blog about the subject with a link to an good example for those with an interest in using social media for fundraising.
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Prat Perch LTD is a start-up based in Warwick, UK. We are building a next-generation platform for easier high performance data analysis and management, specifically for the motor sports market.
The “prat perch” is sometimes refereed to by the mechanics working within Formula 1, for the place where the ‘important’ people sit on the pitwall during a race. These people are fed with lots of key live performance information and are responsible for any major strategic decisions during a race – they don’t always get those decisions right …
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Pace Insights is a start-up based in Warwick, UK. We are building a next-generation platform for easier high performance data analysis and management, specifically for the motorsports market. Register your interest at www.paceinsights.com and read more articles like this at blog.paceinsights.com
Helping promote innovation in motor sport data visualisation is one of the reasons I recently set up the F1 Data Junkie blog ( http://f1datajunkie.blogspot.com ).
To being with, the focus will be on timing data visualisation and analysis, along with a bit of tinkering around whatever telemetry data we can scrape – or otherwise obtain – from the teams.
I’ll be posting timesheet data from the FIA after each race /as data/ so that folk can start to play with it. I also hope to quite free with Guest Post inviitations and/or with-permission republication of posts for anyone who has done anything interesting or novel with the data.
The F1DataJunkie blog is therefore something of an experiment in terms of trying to blend interesting content for fans, promote invention and innovation in “open-source” motorsport data analysis and visualisation, and also act as an informal educational resource for related topics.
I look forward to seeing how PratPerch develops, and maybe having a play with any data you manage to open up, as well as maybe contributing back a few ideas too
tony
Hi Tony,
We are grateful for your support and interest. Best of luck with the blog.
Samir